Google+
is a great social network to use personally and as a business. There
are 1.15Billion registered users and regardless of your business sector,
you will be missing out on potential customers if you do not use
Google’s social later. Still not convinced? Here are 10 reasons that may
change your mind.
1. The best social network for SEO
Google+
is the best social network for your business in terms of SEO and it’s
obvious why. If google; the largest search engine in the world has a
social network for you to use for free, why wouldn’t you? Google will
rank your business based on your keywords and what people are
searching, therefore if someone usesgoogleto search for products based
on your keywords, your Google+ business page will come up over and above
everyone else because google+ is Google’s product.
2. They are Online Experts
Google
hold an awful lot of weight in the online world and because of this,
any google product is scrutinised by users in a negative way initially,
but this does ultimately give google all the RIGHT data to improve their
platform which they have done. When Google+ first came out, I will be
the first to put my hand up and say I didn’t like the network. They
spent endless hours perfecting the platform and making it user friendly.
You can always trust that Google+ will be leading innovation in the
online world should new technology become available.
3. Unique Build
The
way Google+ is built is different to any other social network. Yes, you
could say they are all different however Google+ has been built from a
community perspective and thats what makes Google+ worth using. They
have not only taken a risk with building a completely different social
network but in doing this, they have succeeded in creating a network
that is B2C and B2B.
4. Integration with Other Google+ Services
A great reason to use Google+ is that all you have to do to log in, is to already be connected to your gMail
account. This makes it a lot easier for you to post on the network and
we have all forgotten our password to social networking sites but with
Google+ you don’t need to worry about this. Just don’t forget your gMail
password! Also, you can easily switch between all Google applications
very easily, all from one centered place.
5. Google Hangouts
Google
Hangouts are one of Google+’s unique features that makes the social
network so powerful. The ability to even run a webinar/skype type
meeting inside of a social network is something that hasn’t been thought
of before which is why it is such a great tool. Google+have built their platform with businesses in mind which is why you, as a business need to be on this social network.
6. No Advertisements
As Google+ currently
stands, there are no adverts showing on the social network. This
however will change as Google will follow suit and include
advertisements however they are working hard on making sure that these
are very targeted so that you, as a user are seeing only what would
interest you based on your profile.
7. Safer Sharing
Google+ allows you to share information a lot more selectively than any other network. When you Tweet, the whole world sees it, even those who aren’t following you however withGoogle+ you can choose to share information with just your network.
8. Less Users = Lighter Network
Google+ has a lot less active users than the likes of Facebook and Twitter
which makes the network interface a lot lighter. Just because there are
less users, it doesn’t mean there is less of an opportunity for you to
find customers because this couldn’t be further from the truth as
Google+ will be used by professionals and not those just looking to use
social media for connecting with friends and family.
I hope that if you haven’t already set up your Google+ account, you will now!
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